Another great tip I found in Neil Patel’s latest posts is one related to Facebook ads which I think 90% of marketers do.

If you haven’t changed the default settings on Facebook, you’re probably running your ads 24 hours a day. While this can be great if you’re targeting international Facebook users around the globe, it can also be a complete waste of time and money if you’re not.

Instead of running expensive ads at all times, find the best time of day for your ads.

Review the breakdown of ad data, then click on “Time of Day.”

facebook reporting time of day

You’ll be able to see the cost for different time periods. Look for your most cost-effective window.

cost per time of day

With this in mind, go into Scheduling and change the windows during which your ads run.

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Look to spend more of your ad budget during those times when you can get subscribers, viewers, and customers at a lower cost per action.

This is a great way to save money and make your ads better.