A minimalistic digital illustration representing the European Accessibility Act EAA

Is Your Business Ready for the Upcoming EU Accessibility Legislation?

Attention Entrepreneurs, CEOs, CMOs, Heads of Marketing, Digital Marketing Managers and Marketing Specialists! In June 2025, the EU will be implementing new accessibility legislation that will require all businesses to make their digital products and services accessible to people with disabilities. This is a significant change that will impact all businesses, regardless of size or industry. Table of Contents What …

Generic versus expert approach

Why Domain Expertise Matters in Marketing Leadership

Studies demonstrate that leaders with deep domain expertise consistently outperform those with only generic leadership skills. This holds especially true for marketing. Without specialized knowledge, even the most charismatic leader will struggle to deliver impactful results. They’ll be relying on guesswork and generic strategies, rather than data-driven insights tailored to your industry. This lack of understanding can manifest in several …

Seeking a Head of Marketing? A guide to making the right hire

Many CEOs and CMOs struggle to find the right Head of Marketing, someone who can translate business goals into impactful marketing strategies. Maybe you are tired of marketing efforts that feel like throwing money into a black hole, or spending a fortune on marketing only to bring in unqualified leads your sales teams are waisting their time on. Maybe the …

SEO vs PPC

I’ve always advocated for Google Ads as a rapid solution for generating traffic from Google. I’ve consistently recommended it because it delivers that quick influx of visitors that many businesses need. However, if Google Ads becomes your primary source of traffic and sales, that’s often a symptom of significant gaps in SEO. Google Ads can act as a very expensive band-aid, plugging …

Why SEO Requires a Seat at the Executive Table

SEO professionals have long been a silent force, educating, empowering and bringing teams to work together towards a truly integrated digital marketing strategy, working on overall marketing effectiveness and doing clean up work for many disciplines for years. It’s time to break down these silos and recognize SEO as a strategic leadership function. The SEO’s Burden: Fixing Everyone Else’s Problems …

What Every CEO Needs to Know About SEO (and why it’s more crucial than you think)

SEO isn’t just about getting found. It’s about driving revenue, building brand authority, and achieving key business objectives. As CEO, you’re responsible for the overall vision and strategy and you need to know how SEO directly impacts every aspect of that vision. Imagine doubling your organic traffic and sales while decreasing your ad spend. Sounds impossible? I just did it …

YouTube robotstxt example

Lesser-known facts about the robots.txt file

When managing a website, one of the often overlooked yet essential files is the robots.txt file. Missteps in configuring the robots.txt file can lead to unwanted results. Below are some lesser known details you need to consider when working with the robots.txt file to ensure it functions as intended. Hopefully, you’ve learned something new today that will help you enhance …