I’ve always advocated for Google Ads as a rapid solution for generating traffic from Google. I’ve consistently recommended it because it delivers that quick influx of visitors that many businesses need. However, if Google Ads becomes your primary source of traffic and sales, that’s often a symptom of significant gaps in SEO. Google Ads can act as a very expensive band-aid, plugging …
SEO professionals have long been a silent force, educating, empowering and bringing teams to work together towards a truly integrated digital marketing strategy, working on overall marketing effectiveness and doing clean up work for many disciplines for years. It’s time to break down these silos and recognize SEO as a strategic leadership function. The SEO’s Burden: Fixing Everyone Else’s Problems …
SEO isn’t just about getting found. It’s about driving revenue, building brand authority, and achieving key business objectives. As CEO, you’re responsible for the overall vision and strategy and you need to know how SEO directly impacts every aspect of that vision. Imagine doubling your organic traffic and sales while decreasing your ad spend. Sounds impossible? I just did it …
When managing a website, one of the often overlooked yet essential files is the robots.txt file. Missteps in configuring the robots.txt file can lead to unwanted results. Below are some lesser known details you need to consider when working with the robots.txt file to ensure it functions as intended. Hopefully, you’ve learned something new today that will help you enhance …
As a big fan of WhitePress and the services it provides, I am thrilled to announce my participation as a speaker at the upcoming SEO Vibes On Tour event, which will take place in Bucharest on April 17, 2024, at the Grand Hotel Bucharest. Over time, I have utilized WhitePress in numerous national and international projects, which has helped me …
Today, I’m thrilled to share I just finished creating a treasure trove of ChatGPT SEO prompts that are perfect for anyone who’s work involve SEO activities. It’s a list with 100 ChatGPT SEO prompts that cover a vast spectrum of strategies, from finding the perfect keywords, crafting attention-grabbing meta titles or improving technical SEO, to getting high-authority backlinks and learning …
One common content marketing challenge is feeling you have nothing to write about. One tip I’ve learned, go to Google and type: [your keyword] filetype:pdf “table of contents” You’ll be met with a bunch of assets that you can use for inspiration. Get inspired by them. Or, if you would like your content to be very well documented type …