1. You are not targeting the right people – test different audiences (ex: gender, age groups, locations, interests, interactions with site, devices, relationships, spendings) 2. You are not targeting people at the right time – target to reach the most motivated people (ex: days&hours, life events coming up) 3. You keep targeting the same people – create new audiences, …
Another great tip I found in Neil Patel’s latest posts is one related to Facebook ads which I think 90% of marketers do. If you haven’t changed the default settings on Facebook, you’re probably running your ads 24 hours a day. While this can be great if you’re targeting international Facebook users around the globe, it can also be a …
Growth hacks are creative marketing techniques which can really help a site grow without spending too much of a budget. Neil Patel’s latest post 20 Uncommon Marketing Strategies mentioned some really interesting ones, used by now really huge sites. They must have done something right, so I say let’s study them and apply if they fit: Hosting contests Apparently, YouTube grew to …
Great viral videos like the Will it blend series, books like The purple cow of Seth Godin and strategies like joining the blue ocean, all teach us the fact that the crazier and unique our marketing, the better in terms of grabbing the audience’s interest. The more attention you attract, the more links you also get. So when everybody’s …
Don’t ignore the most effective marketing channel. What channel inspires purchases at the highest rate? The answer isn’t search marketing, direct marketing, or social media marketing. It’s email marketing. There’s a science to optimizing it that most small businesses tend to ignore. You want to send the right email messages, to the right people, at the right time. That requires …