One common content marketing challenge is feeling you have nothing to write about. One tip I’ve learned, go to Google and type: [your keyword] filetype:pdf “table of contents” You’ll be met with a bunch of assets that you can use for inspiration. Get inspired by them. Or, if you would like your content to be very well documented type …
Something less known and discussed when in comes to meta descriptions: Don’t include double quotation marks (“…”) in them. Google’s search engines understand double quotation marks as HTML code and this can result in your meta description becoming truncated at the first quote mark, meaning the search engines will cut off the end of the description and replace it with …
One of my favorite tool these days is KeywordsEverywhere. It’s an add-on with both a free and a paid version that every time you watch YouTube clips shows you the tags that were used for those clips. That’s how I accidentally stumbled upon tags like the ones in the image bellow, which I found to be a genius tactic for …
Us working in search engine optimization know being number 1 on Google does pay off, from past results or our known projects. But when a client has some doubts about investing in SEO it’s good to be able to show him some numbers of what to expect. Released AOL Search Data show these results: Total Searches:9,038,794 Total Clicks: 4,926,623 Click Rank1: 2,075,765 …