SEO people talk about RankBrain, but let’s talk a little about how the actual brain actually works. More exactly about how our brains work when we search through it for some information we need, such as “where did I leave my keys”? or “how was that movie called”? No matter what the popular Napoleon Hill’s Think and Grow Rich, besides …
I love analogies, ways of presenting something with other words, more easy to understand. These days I’ve heard 3 online marketing analogies that are pretty great: Doing SEO is like being an impresario: you take small unknown sites, improve them and make them famous on Google Linkbuilding is like pointing with laser / lanterns towards a site, the more back links …
One of Brian Dean’s best guide (Anatomy of a Perfectly Optimized Page) includes how outbound links, such as links to the Wikipedia page from where a certain information was taken from, can prove to be benficial for SEO. As many other tactics this can help, unless it will be abused. And that’s why SEO is a bit like cooking, even …
“I coined the term “black hat, white hat” sometime around 2002. It was based on something I noticed in cowboy movies when I was a kid. The good cowboys all wore white hats and the bad guys wore black. I used it as an analogy for those online marketers who stuck to Google’s guidelines (particularly around linking practices) and those …
Once upon a time two of the nerds at Stanford were not satisfied with the current options for searching online, so they attempted to develop a better way. Being long-time academics, they eventually decided to take the way academic papers were organized and apply that to webpages. A quick and fairly objective way to judge the quality of an academic …