1. You are not targeting the right people – test different audiences (ex: gender, age groups, locations, interests, interactions with site, devices, relationships, spendings) 2. You are not targeting people at the right time – target to reach the most motivated people (ex: days&hours, life events coming up) 3. You keep targeting the same people – create new audiences, …
SEO people talk about RankBrain, but let’s talk a little about how the actual brain actually works. More exactly about how our brains work when we search through it for some information we need, such as “where did I leave my keys”? or “how was that movie called”? No matter what the popular Napoleon Hill’s Think and Grow Rich, besides …
This is one of the first very creative methods of finding great link sources I stumbled upon and I have to give Glen Allsopp from ViperChill kudos for it, and for his article writing skills in general. For those who have not heard of it, Flippa is an online market for buying and selling websites. Because those interested in buying a website …
We usually discover some great tools and stick to them, while ignoring there is a whole world of other tools we haven’t used or even discovered yet. So in this article, I am assuming you already know all the great popular free SEO tools, and I will try and present some lest know but very useful SEO tools, by category: 1. Keyword Research …
Another great tip I found in Neil Patel’s latest posts is one related to Facebook ads which I think 90% of marketers do. If you haven’t changed the default settings on Facebook, you’re probably running your ads 24 hours a day. While this can be great if you’re targeting international Facebook users around the globe, it can also be a …
Growth hacks are creative marketing techniques which can really help a site grow without spending too much of a budget. Neil Patel’s latest post 20 Uncommon Marketing Strategies mentioned some really interesting ones, used by now really huge sites. They must have done something right, so I say let’s study them and apply if they fit: Hosting contests Apparently, YouTube grew to …
I love analogies, ways of presenting something with other words, more easy to understand. These days I’ve heard 3 online marketing analogies that are pretty great: Doing SEO is like being an impresario: you take small unknown sites, improve them and make them famous on Google Linkbuilding is like pointing with laser / lanterns towards a site, the more back links …