How to Transform Your Brand with 5 Proven Marketing Strategies for Profit and Impact Regardless of your current role – leading a company, shaping its marketing direction, or building a business from the ground up – you’re not just looking for a profit; you want your work to mean something, right? To create a brand that inspires, and a future that’s more …
I’ve always advocated for Google Ads as a rapid solution for generating traffic from Google. I’ve consistently recommended it because it delivers that quick influx of visitors that many businesses need. However, if Google Ads becomes your primary source of traffic and sales, that’s often a symptom of significant gaps in SEO. Google Ads can act as a very expensive band-aid, plugging …
SEO professionals have long been a silent force, educating, empowering and bringing teams to work together towards a truly integrated digital marketing strategy, working on overall marketing effectiveness and doing clean up work for many disciplines for years. It’s time to break down these silos and recognize SEO as a strategic leadership function. The SEO’s Burden: Fixing Everyone Else’s Problems …
SEO isn’t just about getting found. It’s about driving revenue, building brand authority, and achieving key business objectives. As CEO, you’re responsible for the overall vision and strategy and you need to know how SEO directly impacts every aspect of that vision. Imagine doubling your organic traffic and sales while decreasing your ad spend. Sounds impossible? I just did it …
When managing a website, one of the often overlooked yet essential files is the robots.txt file. Missteps in configuring the robots.txt file can lead to unwanted results. Below are some lesser known details you need to consider when working with the robots.txt file to ensure it functions as intended. Hopefully, you’ve learned something new today that will help you enhance …
You can be a sharp marketing professional, a savvy business owner, or even an experienced e-commerce manager, sometimes, all it takes is a seemingly insignificant URL tweak, and your traffic plummets along with your leads and sales, leaving you scratching your head and wondering what went wrong. In this article, I’m listing common, subtle digital marketing mistakes that even smart …