“I coined the term “black hat, white hat” sometime around 2002. It was based on something I noticed in cowboy movies when I was a kid. The good cowboys all wore white hats and the bad guys wore black. I used it as an analogy for those online marketers who stuck to Google’s guidelines (particularly around linking practices) and those …
Great viral videos like the Will it blend series, books like The purple cow of Seth Godin and strategies like joining the blue ocean, all teach us the fact that the crazier and unique our marketing, the better in terms of grabbing the audience’s interest. The more attention you attract, the more links you also get. So when everybody’s …
Once upon a time two of the nerds at Stanford were not satisfied with the current options for searching online, so they attempted to develop a better way. Being long-time academics, they eventually decided to take the way academic papers were organized and apply that to webpages. A quick and fairly objective way to judge the quality of an academic …
Don’t ignore the most effective marketing channel. What channel inspires purchases at the highest rate? The answer isn’t search marketing, direct marketing, or social media marketing. It’s email marketing. There’s a science to optimizing it that most small businesses tend to ignore. You want to send the right email messages, to the right people, at the right time. That requires …