You can be a sharp marketing professional, a savvy business owner, or even an experienced e-commerce manager, sometimes, all it takes is a seemingly insignificant URL tweak, and your traffic plummets along with your leads and sales, leaving you scratching your head and wondering what went wrong. In this article, I’m listing common, subtle digital marketing mistakes that even smart …
A global map of digital maturity and search behavior patterns Using spatial interpolation and clustering classification methods, I generated a global map that divides regions into six major types of digital ecosystems, defined by factors such as maturity, content saturation, the dominance of search engines vs. social media, and user conversion behavior patterns. This can have applications in digital strategy, …
Marketers and their unfortunate cousins, digital marketing specialists, have long believed that success was a matter of doing all the things. For years we chased the algorithm like a dog chasing a car. Now that Google leaks helped us catch it, we realize the algorithm wasn’t even driving, it was following trust signals. Running a background check, not a race. …
How to Transform Your Brand with 5 Proven Marketing Strategies for Profit and Impact Regardless of your current role – leading a company, shaping its marketing direction, or building a business from the ground up – you’re not just looking for a profit; you want your work to mean something, right? To create a brand that inspires, and a future that’s more …
As a Manager or Marketing Director, you know that it’s no longer enough to simply have a presence on the playing field. You need a winning strategy. That’s where the timeless principles of chess come in: Chess game example from chess.com 3 Strategical Marketing Lessons Learned from Chess Grandmasters If you are a chess player doing marketing, here are 3 key takeaways to …
Is your company’s marketing performance falling short of expectations? Is your strategy relying on costly paid ads or *shrugs in horror* outdoor commercials? Would you like to achieve even better results with a lower marketing budget? If you are the decision-maker who suspects your marketing efforts aren’t delivering the ROI they should be, this article is for you. I’ll explore …