A global map of digital maturity and search behavior patterns Using spatial interpolation and clustering classification methods, I generated a global map that divides regions into six major types of digital ecosystems, defined by factors such as maturity, content saturation, the dominance of search engines vs. social media, and user conversion behavior patterns. This can have applications in digital strategy, …
Marketers and their unfortunate cousins, digital marketing specialists, have long believed that success was a matter of doing all the things. For years we chased the algorithm like a dog chasing a car. Now that Google leaks helped us catch it, we realize the algorithm wasn’t even driving, it was following trust signals. Running a background check, not a race. …
Many CEOs and CMOs struggle to find the right Head of Marketing, someone who can translate business goals into impactful marketing strategies. Maybe you are tired of marketing efforts that feel like throwing money into a black hole, or spending a fortune on marketing only to bring in unqualified leads your sales teams are waisting their time on. Maybe the …
Studies demonstrate that leaders with deep domain expertise consistently outperform those with only generic leadership skills. This holds especially true for marketing. Without specialized knowledge, even the most charismatic leader will struggle to deliver impactful results. They’ll be relying on guesswork and generic strategies, rather than data-driven insights tailored to your industry. This lack of understanding can manifest in several …
Is your company’s marketing performance falling short of expectations? Is your strategy relying on costly paid ads or *shrugs in horror* outdoor commercials? Would you like to achieve even better results with a lower marketing budget? If you are the decision-maker who suspects your marketing efforts aren’t delivering the ROI they should be, this article is for you. I’ll explore …
Attention Entrepreneurs, CEOs, CMOs, Heads of Marketing, Digital Marketing Managers and Marketing Specialists! In June 2025, the EU will be implementing new accessibility legislation that will require all businesses to make their digital products and services accessible to people with disabilities. This is a significant change that will impact all businesses, regardless of size or industry. Table of Contents What …