Marketers and their unfortunate cousins, digital marketing specialists, have long believed that success was a matter of doing all the things. For years we chased the algorithm like a dog chasing a car. Now that Google leaks helped us catch it, we realize the algorithm wasn’t even driving, it was following trust signals. Running a background check, not a race. …

You can be a sharp marketing professional, a savvy business owner, or even an experienced e-commerce manager, sometimes, all it takes is a seemingly insignificant URL tweak, and your traffic plummets along with your leads and sales, leaving you scratching your head and wondering what went wrong. In this article, I’m listing common, subtle digital marketing mistakes that even smart …