SEO Trivia: “The story of backlinks”

18 Apr

Once upon a time two of the nerds at Stanford were not satisfied with the current options for searching online, so they attempted to develop a better way. Being long-time academics, they eventually decided to take the way academic papers were organized and apply that to webpages. A quick and fairly objective way to judge the quality of an academic …

Don’t ignore this effective marketing channel

18 Feb

Don’t ignore the most effective marketing channel. What channel inspires purchases at the highest rate? The answer isn’t search marketing, direct marketing, or social media marketing. It’s email marketing. There’s a science to optimizing it that most small businesses tend to ignore. You want to send the right email messages, to the right people, at the right time. That requires …