Don’t ignore this effective marketing channel

Don’t ignore the most effective marketing channel. What channel inspires purchases at the highest rate?

The answer isn’t search marketing, direct marketing, or social media marketing.

It’s email marketing. There’s a science to optimizing it that most small businesses tend to ignore. You want to send the right email messages, to the right people, at the right time. That requires testing to find optimal subject lines, motivational messages, and formats.

– Scott Smigler, ExclusiveConcepts.com