What Every CEO Needs to Know About SEO (and why it’s more crucial than you think)

SEO isn’t just about getting found. It’s about driving revenue, building brand authority, and achieving key business objectives. As CEO, you’re responsible for the overall vision and strategy and you need to know how SEO directly impacts every aspect of that vision. Imagine doubling your organic traffic and sales while decreasing your ad spend. Sounds impossible? I just did it …

Close-up of a mainly black chessboard

Chessboard to Boardroom: Strategic Marketing Lessons from Chess

As a Manager or Marketing Director, you know that it’s no longer enough to simply have a presence on the playing field. You need a winning strategy.  That’s where the timeless principles of chess come in: Chess game example from chess.com 3 Strategical Marketing Lessons Learned from Chess Grandmasters If you are a chess player doing marketing, here are 3 key takeaways to …