SEO professionals have long been a silent force, educating, empowering and bringing teams to work together towards a truly integrated digital marketing strategy, working on overall marketing effectiveness and doing clean up work for many disciplines for years. It’s time to break down these silos and recognize SEO as a strategic leadership function. The SEO’s Burden: Fixing Everyone Else’s Problems …

SEO isn’t just about getting found. It’s about driving revenue, building brand authority, and achieving key business objectives. As CEO, you’re responsible for the overall vision and strategy and you need to know how SEO directly impacts every aspect of that vision. Imagine doubling your organic traffic and sales while decreasing your ad spend. Sounds impossible? I just did it …